2011 Aston Martin Lagonda SUV

2012 aston martin lagonda 2011 Aston Martin Lagonda SUV

Aston Martin used the 2009 Geneva auto show to introduce the first physical evidence of the revived Lagonda name, last seen on the Bill Towns–designed wedge-shaped four-door sedan from the 1980s. The Lagonda concept is called a tourer by the Aston folks, but looks more like a modernist crossover vehicle to us.

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Designer Marek Reichman told us that it’s “a vehicle that can take its passengers in ultimate luxury from St. Petersburg to Moscow, a vehicle that allows us to venture into different places, whereas Aston Martins will always be low-slung sports cars.” The interior is configured so that the rear seats are more like those in a private jet, with the front seats being more driver-focused.

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The Lagonda is being pitched as a luxury vehicle for emerging markets such as the Middle East, China, and Russia, where privacy is very important, which explains the high beltline at the back and the slit of a rear window.

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While styling inspiration is said to come from the elegant LG6 Lagondas of the 1930s in the form of the roofline, bustle rear-end, and front-end graphics, we’re not convinced. The concept is brutal and blocky and was universally loathed by every designer we spoke to.

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Although Aston says the Lagonda concept isn’t an SUV, it is built off Mercedes-Benz GL-class underpinnings, with a 5.9-liter V-12 Aston engine driving all four wheels. Aston personnel say that if the concept gets built, the GL architecture allows access to a different set of powertrains, including diesel engines.

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At around 200 inches long and 69.0 inches tall, it’s a large vehicle, although the bulk is slightly disguised by monster 22- inch wheels and tires. The price would be pitched between a DB9 and a DBS, so we’re looking at somewhere near $250,000, or the same money as the new “baby” Rolls-Royce is expected to command. We’d rather have the Rolls, thank you.