Posted Mar 6th 2012 5:07PM
During the Super Bowl, Lexus unveiled its initial ad ever for the large game, a billboard for the new 2013 Lexus GS Super Bowl Spot. The 2013 GS 350 with F Sport has 19-inch wheels, Adaptive Variable Suspension, thicker anti-roll bars and bigger front breaks with high-friction pads than the previous model. The automobile contains a 16-way power driver’s sport seat, and a sporty look that’s absolute to flip a minimum of a number of heads. The 2013 Lexus GS Super Bowl Spot, dubbed “Beast,” experienced a 190-percent elevate in thought, which was the best of all the 2013 Lexus GS Super Bowl Spot Commercials. The ad’s performance is noteworthy a given the actual fact that Lexus snubbed the 2013 Lexus GS Super Bowl Spot festivities up till this year.
The automobile will go from 0 to 60 mph in precisely 3.0 seconds and also the transmission “incorporates several options adopted from the Lexus IS F high-performance sedan — together with faster shifts and downshift throttle blips — to support four driving modes which will be operated by toggling the Lexus Drive Mode selector. Additionally to the conventional mode, the driving force will customise the driving expertise using ECO, Sport S and Sport S+ modes.” The Chevrolet Sonic and Fiat 500 Super Bowl ads rounded out the list of top-performing Super Bowl ads, in keeping with Edmunds.com. The models experienced 107-percent and 79- percent lifts, respectively.
“The all-new 2013 Lexus GS Super Bowl Spot is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong 2013 Lexus GS Super Bowl Spot audience that 2012 will be a breakthrough year for Lexus.”
The 2013 Lexus GS Super Bowl Spot, dubbed “Beast,” experienced a 190-percent elevate in thought, which was the best of all the 2013 Lexus GS Super Bowl Spot commercials.
Head on past the jump and check out the 2013 Lexus GS Super Bowl Spot Video.